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“Come Live in Loudoun County”
Ross Richmond
Little Falls Realty

Ross Richmond has many years of experience in real estates sales and in building homes. Ross and a small staff built a number of custom homes, and his experience as a builder is a real plus. Not too many real estate brokers have actually built a home from scratch! Ross really knows how to help you look for a home, and he knows how to look for the little signs and indicators of potential problems in a home.


Let our experience work for you. No other real estate agent or company can match the results in our marketplace. Whether you are buying or selling, you need the best representation possible. This extensive experience results in money in your pocket. By applying and adhering to the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent as real estate professionals, we treat our clients and each other with respect and dignity to ensure and stimulate a strong and ever-evolving work environment. We own the responsibility to create a work environment of teamwork and lateral service so that the needs of our clients will be met optimally.


Home Buying Advice:
Don't depend on luck to find your new home - enlist the services of a real estate representative; one who specializes in the sort of property you would like to buy.

The Voice of Experience
We know the ins and outs of the buying and selling process. We will provide you with a full explanation of what to expect - and that's important so you're not faced with any surprises along the way.

Assessing Your Needs
Decide where you want to live and what type of house is best for you. There are plenty of housing options available in the marketplace - new homes, resale homes, townhouses, condominiums. Choose the one that best suits your current and projected lifestyle.

It's all part of getting to know you so your purchase will be handled to your complete satisfaction.

Targeting Your Dream Home
Identify what you want in your new residence with what is available on the market - and make recommendations that save you time and effort.
We will also accompany you as you view houses and help you assess their suitability and price.

Arranging Financing
Broad and current knowledge of the financing choices available to home buyers - and there are many of them, an often confusing array. At your request, we will assist in evaluating mortgage options and obtaining financing at the most attractive prevailing rates and terms.

A Skillful Negotiator
We are experienced in arranging fair deals and we will assist in negotiating an offer, acting as a mediator to head off potential conflicts between you and the seller, and draw up a legally binding contract.

Insist on a Home Inspection
A professional home inspection protects you, the buyer. It allows the buyer and seller the opportunity to learn about the property's defects. A home inspection usually covers the following:
Plumbing conditions - if there is leakage or clogging
Roofing conditions - the extent of deterioration, if there is leakage
Electrical conditions - if there are inadequate circuits or potential fire hazards
Structural problems - if there are problems with the underlying foundation of your home

Getting the Highest Price in the Shortest Time:
In order to get the highest price in the shortest time, you need to know how to market your home. The better you market your home, the more offers you will get. And the more offers you get, the more choices you have to get the price and terms you want. The most important factor of marketing your home is pricing it right. Your price should be adjusted to reflect the market, and the property's worth. The key is to get many people checking out your property at a fair price instead of having no buyers because your price is set to high.
Another important factor is the condition of your home. Make sure that your home looks ready to be sold. Fix any defects (peeling or faded paint, cracks, stains, etc.) Condition alone can sometimes prompt fast buying decisions. Not only should you fix any defects, but consider upgrading your home by making major repairs and cosmetic improvements before selling. A nice looking home triggers the emotional response that can lead to a financial response.
Learn how to negotiate the best terms for all parties involved. Terms are another factor which may be adjusted to attract buyers. If you insist on getting your asking price, think of what you can offer to the buyers, for example, improvements you've made, or even offering seller financing at a lower than market interest rate on a portion of the sale price. Convince them why they should be paying the price you have set.

Making a Good First Impression:
If you want buyers to be interested in your home, you need to show it in its best light. A good first impression can influence a buyer into making an offer; it influences a buyer emotionally and visually. In addition, what the buyer first sees is what they think of when they consider the asking price. Don't show your property until it's all fixed up. You do not want to give buyers the chance to use the negative first impression they have as means of negotiation.
Ask around for the opinions others have of your home. Real estate agents who see houses everyday can give solid advice on what needs to be done. Consider what architects or landscape designers have to say. Typically, there are some general fix ups that need to be done both outside and on the inside. As a seller, you should consider the following:
Landscaping - Has the front yard been maintained? Are areas of the house visible to the street in good condition?
Cleaning or Redoing the driveway - Is your driveway cluttered with toys, tools, trash etc.?
Painting - Does both the exterior and the interior look like they have been well taken care of?
Carpeting - Does the carpet have stains? Or does the carpet look old and dirty?

Know Why You are Selling:
If you know exactly why you are selling, then it is easier for you to set the right plan of action to get what it is that you want.
If you are a seller who needs to close a sale as quickly as possible, then you should know that getting the highest price possible is not one of your priorities. It does not mean that you won't or cannot get the highest price, but it means that the price is not the deciding factor. A buyer who can give you a quick closing time will appeal much more to you than a buyer who can offer you more money but the negotiation and closing time drag on.
It's always good to know how low you will go, in terms of selling price. This will help to eliminate some of the offers that you find simply offensive or ridiculous. Even though you should consider all offers seriously and take into consideration the terms of each offer, sometimes, if you know the bottom line and are strict about it, you can save yourself time. Once you know what your limits and reasons are, discuss them with your agent so that they can help you set your goals realistically. If you decide to list your home on your own, make sure you do research on the current market, and you get the proper advice you need in terms of legal issues, etc. The key is to be realistic and to know what your goals are so that they can be met.

Setting the Price
The price is the first thing buyers notice about your property. If you set your price too high, then the chance of alienating buyers is higher. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.
-houses in your price range and area sold within the last half-year
-asking and selling prices of houses
-current inventory of houses on the market
-features of each house on the market
Find out the difference between the asking price and selling price for all homes sold, the condition of the market, and other houses comparable to yours. houses are selling and see if it applies to your area. Buyers follow trends, and these trends can help you set your price.

Plan of Action
  1. Analyze why you are selling - If you understand your motives, you will be able to better negotiate and to get what it is that you want, whether it be a quick sale, high price, or somewhere in the middle.
  2. Prepare you home for the buyer - Maximize the strengths of your property and fix up it's weaknesses. You want the buyer to walk away from your home with a lasting good impression.
  3. Find a good real estate agent that understands your needs - Make sure that your agent is loyal to you, and can negotiate to help you achieve your goals. In addition, they should be assertive and honest with both you and the buyer.
  4. Be prepared for negotiation - Learn and understand your buyer's situation.
  5. Negotiate for the best price and the best terms
  6. Make sure the contract is complete - Be honest with your disclosures; you do not want to lose the deal because you were lying or diminishing your home's defects. Insist the buyers get a professional inspection. This will protect both you and the buyer.

Finding the Right Agent
Not all agents work the same way. The most important attribute of an agent is that he/she is well connected to the real estate industry. He/she should know the market and provide information on past sales, current listings, his or her marketing plan, and at least 4 solid references. In addition, you also want to look for an agent that is honest, assertive, and one that best understands your needs.


Loudoun County School

Downtown Leesburg

Considering Offers
When reading an offer, keep in mind that you are out to get the best price AND the best terms for you. If you focus solely on the price, you may overlook terms that could be favorable to you as a buyer.

Some terms that may work in your favor:
  • higher-than-market-interest in a second mortgage for your home
  • the buyer will pay for most or all of the closing costs
  • the buyer will take care of any repairs
  • quick close - the buyer is pre-approved and ready to close in
  • a time that best suits you
  • all-cash deal
  • When reading through offers, remember to look at the whole package. Take the time that you need to assess what is being offered and if it meets your needs.
  • Consult A Listing Specialist
  • Consult A Buyer Specialist
  • Open house
  • List Of Homes
  • Loudoun Real Estate Stats
  • Award Winning Marketing Plan
  • Search The MLS

Historic Leesburg
We serve our neighbors in:
Ashburn, Loudoun County, VA 20146, 20147, 22093
Centreville, Fairfax County, VA 20120
Chantilly, Fairfax County, VA 20151
Chantilly, Loudoun County, VA 20152
Dulles, Loudoun County, VA 20101, 20103, 20104, 20163
Fairfax, Fairfax (city), VA 22030, 22038
Fairfax, Fairfax County, VA 22031, 22033, 22035, 22037
Falls Church (Mosby), Fairfax County, VA 22042
Falls Church (Pimmit), Fairfax County, VA 22043
Falls Church (Seven Corners), Fairfax County, VA 22044
Ft Myer, Fairfax County, VA 22211
Great Falls, Fairfax County, VA 22066
Greenway, Fairfax County, VA 22067
Herndon, Fairfax County, VA 20170, 20171, 20172, 20192, 22092, 22095
Hillsboro 20134, 20197
Leesburg (Main), Loudoun County, VA 20175, 20176
Lovettsville 20180, 20132
McLean, Fairfax County, VA 22101, 22102, 22106, 22107, 22108, 22109
Merrifield, Fairfax County, VA 22081, 22082, 22116, 22118, 22119, 22120
Purcellville 20158, 20132
Oakton, Fairfax County, VA 22124
Reston, Fairfax County, VA 20190, 20191, 20194, 20195, 20196, 22096
Round Hill 20141
Sterling, Loudoun County, VA 20163, 20164, 20165, 20166, 20167
Vienna, Fairfax County, VA 22180, 22181, 22182, 22183, 22184, 22185
Washington, District of Columbia, DC 20041
West McLean, Fairfax County, VA 22103

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